Browsing All of EconStor by Author Devlin, Joseph
Showing results 1 to 1 of 1
Year of Publication | Title | Author(s) |
---|---|---|
2023 | Addressable TV advertising enhances advertising effectiveness | Gumilevskaya, Sofia; Devlin, Joseph; Richardson, Daniel C.; Diab, Habiba; Liu, Zutao; Casey-Miller, Phoebe |