Browsing All of EconStor by Author Bick, G.
Showing results 1 to 4 of 4
Year of Publication | Title | Author(s) |
2008 | Perceptions of the corporate identity management process in South Africa | Bick, G.; Abratt, R.; Bergman, A. |
2009 | Impact of branding and product augmentation on decision making in the B2B market | Alexander, N. S.; Bick, G.; Abratt, R.; Bendixen, M. |
2010 | Customer service expectations in retail banking in Africa | Bick, G.; Abratt, R.; Möller, D. |
2014 | What is your corporate brand worth? A guide to brand valuation approaches | Reyneke, J.; Abratt, R.; Bick, G. |