Browsing All of EconStor by Author Ali, Mazhar
Showing results 1 to 5 of 5
Year of Publication | Title | Author(s) |
2015 | Telecom Branding in Pakistan: Network Coverage or Value Added Services | Siddiqui, Kamran Ahmed; Ali, Mazhar; Sarki, Irshad Hussain; Khuhro, Rafique Ahmed |
2016 | Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products | Ali, Mazhar |
2017 | Antecedents of Attitude Toward Counterfeit Wrist Watches | Ali, Mazhar; Farhat, Kashif |
2018 | Effectiveness of Animated Spokes-Character in Advertising Targeted to Kids | Shuja, Komal; Ali, Mazhar; Anjum, Munazzah Mehak; Rahim, Abdul |
2018 | Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country | Shakaib Farid, Dania; Ali, Mazhar |