Browsing All of EconStor by Author Touzani, Mourad
Showing results 1 to 1 of 1
Year of Publication | Title | Author(s) |
---|---|---|
2016 | Cultural congruency and shocking buzz campaigns: Contrasting the opinions of professionals and consumers | Yahia, Karim Ben; Touiti, Soukeina; Touzani, Mourad |