Browsing All of EconStor by Author Swoboda, Bernhard
Showing results 1 to 5 of 5
Year of Publication | Title | Author(s) |
2010 | Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry | Swoboda, Bernhard; Pop, Nicolae Al.; Dabija, Dan Cristian |
2021 | Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations | Swoboda, Bernhard; Sinning, Carolina |
2022 | Effects of Internationalization Rhythm and Speed on E-Commerce Firms’ Growth and the Role of Institutional Distances | Swoboda, Bernhard; Sinning, Carolina |
2023 | Innovative In-Store-Technologien – Nützlichkeit und Wirkung aus Kundensicht | Fränzel, Nils; Swoboda, Bernhard |
2023 | Effects of National Institutions on Corporate Brand Ability Associations During the Pandemic | Jacobs, Nele; Swoboda, Bernhard |