Browsing All of EconStor by Author Silva, Susana C.
Showing results 1 to 2 of 2
Year of Publication | Title | Author(s) |
2022 | Don't tell me stories: The narratives of retirement and their relation with brand associations | Hajdas, Monika; Radomska, Joanna; Szpulak, Aleksandra; Silva, Susana C. |
2023 | How gamifying AI shapes customer motivation, engagement, and purchase behavior | Elmashhara, Maher Georges; De Cicco, Roberta; Silva, Susana C.; Hammerschmidt, Maik; Silva, Maria Levi |