Browsing All of EconStor by Author Silberhorn, Nadja
Showing results 1 to 5 of 5
Year of Publication | Title | Author(s) |
2006 | Estimation with the nested logit model: Specifications and software particularities | Silberhorn, Nadja; Boztuğ, Yasemin; Hildebrandt, Lutz |
2007 | Estimation with the nested logit model: Specifications and software particularities | Silberhorn, Nadja; Boztuğ, Yasemin; Hildebrandt, Lutz |
2007 | Das hybride Wahlmodell und seine Anwendung im Marketing | Dannewald, Till; Kreis, Henning; Silberhorn, Nadja |
2009 | Is cross-category brand loyalty determined by risk aversion? | Silberhorn, Nadja; Hildebrandt, Lutz |
2012 | Does umbrella branding really work? Investigating cross-category brand loyalty | Silberhorn, Nadja; Hildebrandt, Lutz |