Browsing All of EconStor by Author Nagel, Niels
Showing results 1 to 2 of 2
Year of Publication | Title | Author(s) |
2021 | Die Wirkung des Fairtrade-Siegels: Ableitung von Handlungsempfehlungen zur Stärkung der Marktposition | Schwarz, Franziska; Hodeck, Alexander; Nagel, Niels; Mühlbäck, Klaus |
2023 | Memes everywhere: The effect of social media memes on consumers' attitude towards brands and their purchase intention | Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; Simon, Marcus; Zimmermann, Timo; Mühlbäck, Klaus |