Browsing All of EconStor by Author Mai, Robert
Showing results 1 to 5 of 5
Year of Publication | Title | Author(s) |
2013-06-07 | Effective Incentives for Buzz Marketing: How Moral Concern Moderates the Willingness to Engage as Buzz Agents | Hutter, Katharina; Mai, Robert |
2018 | Transparenz und Transformation in der regionalen Ernährungswirtschaft: Kollaborative Ansätze für mehr Nachhaltigkeit vom Rohstoff bis zum Endkonsumenten. Schlussbericht des Projekts TransKoll | Schulze-Ehlers, Birgit; Hoffmann, Stefan; Siebert, Hanna Friederike; Joerß, Tom; Risius, Antje; Akbar, Payam; Mai, Robert; Gassler, Birgit; Schlüter, Thoralf |
2021 | Toy or Tool? Utilitaristischer und hedonischer Nutzen mobiler Augmented Reality-Apps | Hoffmann, Stefan; Mai, Robert; Pagel, Timo |
2022 | Augmented reality-delivered product information at the point of sale: when information controllability backfires | Hoffmann, Stefan; Joerß, Tom; Mai, Robert; Akbar, Payam |
2024 | How consumer animosity drives anti-consumption: A multi-country examination of social animosity | Krüger, Tinka; Hoffmann, Stefan; Nibat, Ipek N.; Mai, Robert; Trendel, Olivier; Görg, Holger; Lasarov, Wassili |