Browsing All of EconStor by Author Hahn, Alexander
Showing results 1 to 8 of 8
Year of Publication | Title | Author(s) |
2018 | Affective Computing - Potenziale für empathisches digitales Marketing | Hahn, Alexander; Maier, Marco |
2019 | Kunde-MarkenInteraktion durch Chatbots | Hahn, Alexander; Klug, Katharina |
2020 | The Blockchain's Impact on Digital Marketing Platforms | Hahn, Alexander; Knackstedt, Timo; Sandner, Philipp |
2020 | Empathic market research: The added value of eye tracking data for affective computing UX research | Hahn, Alexander; Klug, Katharina; Riedmüller, Florian |
2021 | Digitale Empathie von Conversational Interfaces - Wie sich automatisierte Interaktionen mit Chatbots empathisch gestalten lassen | Klug, Katharina; Hahn, Alexander |
2022 | «Golden Crowd» – Engaging the Users That Deliver on Your Crowdsourcing Goals | Bilgram, Volker; Hahn, Alexander; Füller, Johann |
2023 | Digital Due Diligence - Assessment of Digital Growth Potentials | Konhäuser, Anja; Sambol, Stefan; Stark, Toni; Hahn, Alexander |
2023 | Testing Social Media Advertising Effectiveness with Multi-Method User Experience Research | Ahnfeld, Tobias; Hahn, Alexander; Joosten, Jan; Klug, Katharina; Totzek, Dirk |