Browsen in EconStor gesamt nach Autor:innen Sarstedt, Marko


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ErscheinungsjahrTitelAutor:innen
2006Case study: Haver & Boecker - the Chinese bitumen marketSarstedt, Marko; Festge, Fabian; Schwaiger, Manfred
2006Erfolgsfaktoren für Fachbücher: Eine explorative Untersuchung verkaufsbeeinflussender Faktoren am Beispiel von Marketing-FachbüchernSarstedt, Marko; Huber, Kornelia
2006Sample- and segment-size specific Model Selection in Mixture Regression Analysis. A Monte Carlo simulation studySarstedt, Marko
2007Bestimmungsfaktoren der MediaselektionLengauer, Sabine; Sarstedt, Marko
2007Open Source-Marketing im UnternehmenseinsatzSarstedt, Marko; Hieke, Marie-Sophie
2007Modellselektion in Finite Mixture PLS-Modellen. Eine Simulationsstudie zur Messung der Performanz von InformationskriterienSarstedt, Marko; Salcher, André
2019(Ir)Rationality of decisions in business research and practice: introduction to the special issueDilger, Alexander; Gehrig, Thomas; Sarstedt, Marko
2020Cutoff criteria for overall model fit indexes in generalized structured component analysisCho, Gyeongcheol; Hwang, Heungsun; Sarstedt, Marko; Ringle, Christian M.
2021Prediction in HRM research–A gap between rhetoric and realitySarstedt, Marko; Danks, Nicholas P.
2022Progress in partial least squares structural equation modeling use in marketing research in the last decadeSarstedt, Marko; Hair, Joseph F.; Pick, Mandy; Liengaard, Benjamin D.; Radomir, Lăcrămioara; Ringle, Christian M.
2023Quantifying model selection uncertainty via bootstrapping and Akaike weightsRigdon, Edward; Sarstedt, Marko; Moisescu, Ovidiu‐Ioan
2023Recent developments in Business EconomicsBreuer, Wolfgang; Bischof, Jannis; Hofmann, Christian; Hundsdoerfer, Jochen; Küpper, Hans-Ulrich; Sarstedt, Marko; Schreck, Philipp; Weitzel, Tim; Witt, Peter
2023Caffeine’s complex influence on the attraction effect: a mixed bag of outcomesCanty, Michael; Lang, Felix Josua; Adler, Susanne Jana; Lichters, Marcel; Sarstedt, Marko
2023Forty years of context effect research in marketing: a bibliometric analysisAdler, Susanne Jana; Schöniger, Martina Katharina; Lichters, Marcel; Sarstedt, Marko
2023Quantifying uncertainty in PLS-SEM-based mediation analysesSarstedt, Marko; Moisescu, Ovidiu-Ioan
2023Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)Sarstedt, Marko; Liu, Yide
2024Same model, same data, but different outcomes: Evaluating the impact of method choices in structural equation modelingSarstedt, Marko; Adler, Susanne J.; Ringle, Christian M.; Cho, Gyeongcheol; Diamantopoulos, Adamantios; Hwang, Heungsun; Liengaard, Benjamin D.