How To Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies - Katrijn Gielens; Marnik G. Dekimpe (Katholieke Universiteit Leuven, LICOS Centre for Transition Economics, 2004)
Keywords: 330; International expansion; Entry decisions; Retailing; Transition Economies; SB-Lebensmittelgeschäft; Internationale Markteintrittsstrategie; Übergangswirtschaft; Osteuropa