Influence of Intimacy for Webtoon Creators on Attitudes Toward Illegal Webtoon Consumption: Focusing on the Moderating Effects of Message Framing and Message Subject - Semin Hong; Sang Woo Lee; Hyojin Kang (International Telecommunications Society (ITS), 2024)
Keywords: 330; Illegal webtoon; Message Framing; Legitimate webtoon usage intention; Familiarity with webtoon creators; subject of message