The Intergenerational Transmission of Automobile Brand Preferences: Empirical Evidence and Implications for Firm Strategy - Soren T. Anderson; Ryan Kellogg; Ashley Langer; James M. Sallee (The University of Chicago, George J. Stigler Center for the Study of the Economy and the State, 2013)
Keywords: 330; Kraftfahrzeug; Konsumentenverhalten; Eltern; Kinder; Vergleich; Generationengerechtigkeit; USA