Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/85347 
Year of Publication: 
2013
Series/Report no.: 
Working Paper No. 76
Publisher: 
Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management (TIM), Hamburg
Abstract: 
High-tech, German companies are facing a curious problem: their products are reportedly too good for the expanding global markets. So in a way they get penalised for offering a superlative quality. At a second glance, though, this doesn't seem surprising. For, succeeding in the emerging markets like India or China often requires developing market-specific products and services that enable an attractive value proposition without taking recourse to (excessive) over-engineering. Furthermore, the innovations should be able to cope with, and successfully circumvent, the given infrastructural restrictions ever so present in the rural and semi-urban areas in such economies.
Persistent Identifier of the first edition: 
Document Type: 
Working Paper

Files in This Item:
File
Size
769.71 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.