Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/54802 
Year of Publication: 
1996
Series/Report no.: 
Arbeitspapier No. 96/10
Publisher: 
Technische Universität Braunschweig, Institut für Marketing, Braunschweig
ISBN: 
3930166607
Document Type: 
Working Paper

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