Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/54496 
Erscheinungsjahr: 
2009
Quellenangabe: 
[Journal:] Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 15 [Issue:] 3 [Publisher:] Elsevier [Place:] Amsterdam [Year:] 2009 [Pages:] 119-133
Verlag: 
Elsevier, Amsterdam
Zusammenfassung: 
This paper has as its main aim to analyse how corporate web pages can become an essential tool in order to detect trends by firms or sectors, and even a primary source for benchmarking. This technique has made it possible to identify the key issues in the strategic management of the Spanish in Ibex35. More precisely, two objectives were sought. The first one consisted in showing the way in which corporate websites make it possible to obtain direct information about the strategic variables which can define firms. As for the second objective, the methodology proposed served to describe the corporate profile of these large Spanish firms.
Schlagwörter: 
web pages
strategic management
corporate description
large firms
Spain
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