Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/318996 
Authors: 
Year of Publication: 
2023
Citation: 
[Journal:] Journal of Business Models (JOBM) [ISSN:] 2246-2465 [Volume:] 11 [Issue:] 1 [Year:] 2023 [Pages:] 58-67
Publisher: 
Aalborg University Open Publishing, Aalborg
Abstract: 
This paper introduces a visual approach to sustainable business model innovation that helps business model designers conceptualise how sustainability can be integrated in business models. Drawings are used to illustrate four sustainable trajectories for business model innovation. The visualisation of trajectories helps to open the "black box" of sustainable value creation by enabling different understandings of value creation from a business model perspective. The paper also introduces and exemplifies the concept of "multi-lens" thinking for sustainable business model innovation, which entails combining insights from several perspectives.
Subjects: 
sustainability
business model innovation
design
visual thinking
trajectories
toolbox
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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