Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/318941 
Year of Publication: 
2020
Citation: 
[Journal:] Journal of Business Models (JOBM) [ISSN:] 2246-2465 [Volume:] 8 [Issue:] 3 [Year:] 2020 [Pages:] 107-125
Publisher: 
Aalborg University Open Publishing, Aalborg
Abstract: 
The ambition of this paper is to increase the understanding of digital platform businesses and business model innovation in the context two-sided markets. A proposal for an instructive new business model canvas is developed by combining abductive reasoning with insights from a case study. The case was a unique driving school platform under the employee and professional service platforms. The proposed canvas builds upon Scholten's canvas for platform businesses, complementing it with changes in terminology and the addition of new elements. The contribution of the paper derives from the insights provided by the case study and the identification of a new tool that can help plat-form businesses innovate in two-sided markets.
Subjects: 
digital platform
two-sided market
business model innovation
canvas
driving school
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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