Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/310650 
Year of Publication: 
2016
Citation: 
[Journal:] Journal of Accounting and Management Information Systems (JAMIS) [ISSN:] 2559-6004 [Volume:] 15 [Issue:] 4 [Year:] 2016 [Pages:] 810-818
Publisher: 
Bucharest University of Economic Studies, Bucharest
Abstract: 
This pitching research letter presents a new angle to Faff's (2015, 2016) pitch template. To better appreciate the research thrust underlying a scholarly paper, a reverse-engineered pitch can be created. This helps enhance one's understanding of the finer aspects of an article and it is also an exercise to practice the pitching skills. A step by step guide for reverse-engineering is presented, followed by some tips and things to remember. The conclusion is that the pitch template has a real educational value, by offering a very structured and concise medium to extract core ideas from any paper.
Subjects: 
pitching research
template
reverse-engineer
computer games
freemium
revenue
JEL: 
G00
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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