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Autor:innen: 
Erscheinungsjahr: 
2017
Quellenangabe: 
[Journal:] International Journal of Management and Economics [ISSN:] 2543-5361 [Volume:] 53 [Issue:] 1 [Year:] 2017 [Pages:] 84-98
Verlag: 
De Gruyter Open, Warsaw
Zusammenfassung: 
This paper investigates organisational-level attributes that allow European SMEs to choose equity-based modes of entry to foreign markets, thus becoming micro-multinationals. We hypothesize that international R&D cooperation (hypothesis 1) and using digital marketing (hypothesis 2) by SMEs increase their likelihood of becoming a mMNE. These hypotheses are tested through a logistic regression analysis based on a large sample of European companies drawn from the Flash Eurobarometer study. Separate regression models are estimated for companies originating from EU-13 and EU-15. Hypothesis 1 is supported by both samples. Hypothesis 2 is supported in the EU-15 sample. Our identification of organisational-level attributes that increase the likelihood of SMEs choosing equity-based internationalisation contributes to International Entrepreneurship entry mode literature.
Schlagwörter: 
micro-multinational
SME
entry mode
Europe
international R&D alliance
JEL: 
M10
M16
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