Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/305958 
Autor:innen: 
Erscheinungsjahr: 
2024
Quellenangabe: 
[Journal:] Global Business & Finance Review (GBFR) [ISSN:] 2384-1648 [Volume:] 29 [Issue:] 2 [Year:] 2024 [Pages:] 47-56
Verlag: 
People & Global Business Association (P&GBA), Seoul
Zusammenfassung: 
Purpose: This article aims to study mobile banking usage in recent times and to understand the relationship between the perception of customers and actual usage trends. Design/methodology/approach: Primary data is collected using the survey method and various charts along with the TAM (Technology Acceptance Model) constructed using SmartPLS is used to understand the relationship. Findings: The results showcase a strong relationship between perceived ease of use, usefulness, intention to use, and actual usage of mobile banking. The findings demonstrate that mobile payments saw a surge in the present era, bank visits and chequebook usage dropped, and increased adoption in the older population. Research limitations/implications: The limitations that are observed in this research, are that it did not focus on some additional elements of mobile banking like mobile applications stability, customer care support, and security which can be analyzed using other models like UTAUT or IS system. Originality/value: The paper presents the patronage and usage of mobile banking in recent times after the pandemic and earlier demonetization in India. The analysis using the TAM model helped to check the current trend and users' mind-set shift.
Schlagwörter: 
Mobile banking
Perceived usefulness
Perceived ease of use
TAM
SmartPLS
Persistent Identifier der Erstveröffentlichung: 
Creative-Commons-Lizenz: 
cc-by-nc Logo
Dokumentart: 
Article

Datei(en):
Datei
Größe
505.09 kB





Publikationen in EconStor sind urheberrechtlich geschützt.