Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/305868 
Year of Publication: 
2022
Citation: 
[Journal:] Global Business & Finance Review (GBFR) [ISSN:] 2384-1648 [Volume:] 27 [Issue:] 5 [Year:] 2022 [Pages:] 83-99
Publisher: 
People & Global Business Association (P&GBA), Seoul
Abstract: 
Purpose: The purpose of this study is to explore the roles of tourists' perceived destination social responsibility (DSR) in predicting destination trust and relationship continuity by utilizing multidimensional versus unidimensional construct of DSR. Design/methodology/approach: This study develops the two-stage model; a first-stage model includes multidimensional constructs of DSR, and a second-stage model includes an integrated construct of unidimensional DSR. Modern cultural heritage tourism destinations in Korea were selected for this study context. In order to test and compare the results of the two models, partial least squares structural equation modeling (PLS-SEM) was applied with 385 online survey responses. Findings: The results showed that trust plays a significant role in mediating the relationship between DSR and relationship continuity in the both models. However, the effect of DSR becomes differentiated depending on multidimensional versus unidimensional construct of DSR. Research limitations/implications: Theoretical and practical implications, and research limitations with future research directions are suggested. Originality/value: This study compares dimensional structure of DSR in predicting destination trust and relationship continuity in a context of modern cultural heritage tourism destination.
Subjects: 
destination social responsibility
DSR
destination trust
relationship continuity
modern cultural heritage
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc Logo
Document Type: 
Article

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