Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/294473 
Year of Publication: 
2023
Citation: 
[Journal:] Cogent Business & Management [ISSN:] 2331-1975 [Volume:] 10 [Issue:] 2 [Article No.:] 2218183 [Year:] 2023 [Pages:] 1-19
Publisher: 
Taylor & Francis, Abingdon
Abstract: 
Eating Behavioral Disorders (EBDs) affect an increasing number of consumers. Improving the ability of businesses to target EBDs may contribute to this issue by making people aware of treatments. The vast literature on the identification of EBDs in the medical area is based on the association between a disease and single demographics and is not sufficient for a marketing strategy that minimizes the cost of wrong identifications. Through a complex survey, we studied the discriminant power of several sets of variables, investigated the proper number of clusters in an effective segmentation strategy and described the profiles of target segments.
Subjects: 
discriminant analysis
profiling
segmentation
targeting
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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