Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/294124 
Year of Publication: 
2023
Citation: 
[Journal:] European Research on Management and Business Economics (ERMBE) [ISSN:] 2444-8834 [Volume:] 29 [Issue:] 3 [Article No.:] 100223 [Year:] 2023 [Pages:] 1-8
Publisher: 
Elsevier, Amsterdam
Abstract: 
Are consumers accepting AI-based products? What are the socio-demographics influencing the adoption of these products? This study tests the potential users' social-demographic characteristics that influence the relationship between innovation and AI-based products. The latter are robots (e.g. chatbots) and AI (e.g. recommendation systems, amongst others). A mixed methods approach is adopted using both qualitative and quantitative analysis with non-metrical multidimensional scaling (NMDS) to map opinions about digitally-intensive products, such as robots and AI, and the attitude towards innovation. The research uses data on the general population from the Spanish innovation barometer survey (N = 3,005). Findings show that individuals who have a negative attitude towards innovation have a negative opinion about robots and AI. As regards social-demographic dimensions, age and economic conditions moderate this effect, causing a more positive opinion towards digitally-intensive products amongst young people and individuals with a higher socio-economic level. These effects are increased by the moderating role of sex.
Subjects: 
Robots acceptance
AI-based products
Artificial intelligence
Digitally-Intensive products
JEL: 
M21
O21
O31
O33
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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