Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/283918 
Year of Publication: 
2023
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 40 [Issue:] 2 [Year:] 2023 [Pages:] 36-42
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
This study explores young consumers' perceptions of ecological and social sustainability features in comparison to common quality features for foods and beverages. Two online experiments demonstrate that sustainability features – in contrast to common quality features – lead to higher perceived quality and purchase intention of associated products.
Document Type: 
Article

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