Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/282169 
Year of Publication: 
2023
Series/Report no.: 
Discussion Paper No. 478
Publisher: 
Ludwig-Maximilians-Universität München und Humboldt-Universität zu Berlin, Collaborative Research Center Transregio 190 - Rationality and Competition, München und Berlin
Abstract: 
Arrivals of crises often trigger public appeals by policy leaders, attempting to motivate crisis-mitigating behaviors. We run a controlled experiment among a general-population sample to investigate the impact of such appeals and of their tonality. Varying the language, an identical content of the appeal – a plea to contribute to mitigating a crisis – is formulated with either positive or negative wordings. Relative to the case with no appeal, both types of appeals successfully raise contributions, each by about 20 percent. A separate sample of policy-makers is presented with our design and asked to estimate the effect of the appeals. They correctly predict the effect of the positively worded appeal but fail to predict the effect of the negatively worded one.
Document Type: 
Working Paper

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