Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/281930 
Year of Publication: 
2023
Citation: 
[Journal:] UTMS Journal of Economics [ISSN:] 1857-6982 [Volume:] 14 [Issue:] 1 [Year:] 2023 [Pages:] 43-51
Publisher: 
University of Tourism and Management, Skopje
Abstract: 
Considering the great importance of franchising for economic development at the global level, the research of this business concept is very important for its further improvement. Despite the existence of a number of studies on the topic of franchising, this area is still insufficiently researched, especially in the Republic of Serbia. One of the biggest problems in the field of franchising in the Republic of Serbia is insufficient information about franchising as a business concept and internationalization strategy. Therefore, it is necessary to promote this concept as a chance for successful business, both within the borders of our country and on the international market. The aim of the paper is to point out the importance of franchising as a business model, with special reference to the development and importance of franchising in the Republic of Serbia and recommendations for the improvement of the franchise sector.
Subjects: 
franchising
franchisor
franchisee
Serbia
internationalization
JEL: 
M19
M21
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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