Abstract:
The aim of the paper is to identify the main factors that affect tourism development of Ohrid (North Macedonia) from the three-pillar sustainability dimension (socio-cultural, environmental and economic). Based on 630 questionnaires collected from residents in January 2020, exploratory factor analysis is conducted to assess residents' satisfaction with given impacts of tourism. The research revealed positive socio-cultural and economic factors and negative environmental impacts, indicating that Ohrid is practicing neither sustainable, nor responsible tourism development. Despite having legislation and an institutional framework to safeguard Ohrid's World Heritage property, many serious concerns were noted with regards to the sustainability values.The findings may assist policy makers in establishing tourism planning process and developing sustainable development strategies.