Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/280683 
Year of Publication: 
2023
Citation: 
[Journal:] Pakistan Journal of Commerce and Social Sciences (PJCSS) [ISSN:] 2309-8619 [Volume:] 17 [Issue:] 3 [Year:] 2023 [Pages:] 535-557
Publisher: 
Johar Education Society, Pakistan (JESPK), Lahore
Abstract: 
The global escalation of COVID-19 in 2020 has altered the consumption patterns of consumers. The research on impulsive buying during a pandemic is understudied and requires more scholarly intentions. This study addresses this gap by utilizing the reflections of well-known theoretical lenses: affect theory, the health belief model, and social exchange theory in the context of impulsive buying attitudes toward personal safety and healthcare products. The research model hypothesized the positive association between emotional, cognitive, and behavioral aspects. A total of 407 online buyers were recruited through an online cross-sectional survey. The empirical model was examined by using a method of covariance-based structural-equation modeling. Data was analyzed by using SPSS 26 and AMOS. The study findings showed a significant positive association between emotional, cognitive, and behavioral aspects. Negative and positive appeals significantly drove consumer perceptions about threats, benefits, and costs. The study results supported that cognitive aspects were associated considerably with impulsive buying behavior toward safety care products. The study findings significantly affect regulators, academics, and practitioners interested in developing regulations and strategies during pandemic situations.
Subjects: 
COVID-19
health belief model
affect theory
social exchange theory
impulsive buying behavior
personal safety
online buyers
health care products
Pakistan
Creative Commons License: 
cc-by-nc Logo
Document Type: 
Article

Files in This Item:
File
Size
272.53 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.