Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/279146 
Year of Publication: 
2023
Citation: 
[Editor:] Dao Thi Hien [Title:] Proceedings of the National Conference in Education and Commerce [ISBN:] 978-604-79-3671-7 [Publisher:] Finance Publishing House [Place:] Ho Chi Minh City, Vietnam [Year:] 2023 [Pages:] 651-661
Publisher: 
Finance Publishing House, Ho Chi Minh City, Vietnam
Abstract: 
A hybrid analysis of Structural Equation Modeling (SEM), Artificial Neural Network (ANN), and Importance- Performance Map Analysis (IPMA) was used to examine how YouTube videos affect university students’ acceptance in Ho Chi Minh City (HCMC). Performance expectation was the most important component by both ANN and IPMA assessments, and theoretically, the presented model gave several explanations for the effect of individual determinants of desire to utilize eLearning from Internet services. The findings support earlier research showing performance and effort expectations strongly impact eLearning adoption. The report encouraged academics in HCMC to utilize YouTube. Respondents wanted to employ modern technologies in their teaching. UTAUT and TAM were used to discuss the findings.
Subjects: 
Social media
YouTube
Higher education
eLearning
Ho Chi Minh City’s students
TAM
UTAUT
Document Type: 
Conference Paper
Document Version: 
Published Version
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