Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/277566 
Authors: 
Year of Publication: 
2023
Citation: 
[Editor:] Velev, D.G. [Editor:] Zlateva, P. [Editor:] Sivakumar, R. [Title:] 11th International Conference On Application Of Information And Communication Technology And Statistics In Economy And Education (ICAICTSEE – 2021) [DOI/URN:] https://icaictsee.unwe.bg/past-conferences/ICAICTSEE-2021.pdf [URL:] https://icaictsee.unwe.bg/past-conferences/ICAICTSEE-2021.pdf [Publisher:] Publishing Complex – UNWE [Place:] Sofia, Bulgaria [Year:] 2023 [Pages:] 368-379
Publisher: 
Publishing Complex – UNWE, Sofia, Bulgaria
Abstract: 
This paper reviews basic and emerging research trends on the moonshot phenomenon in the business world. It traces the emergence and development of the nuances for this construct, its relationships with the proclaimed corporate culture and some new attributes of management by objectives. Nevertheless the numerous realizations that the moonshot phenomenon has acquired – as goals, projects, tasks, specific leadership, skill and others, it seems subordinated to certain principles and approaches, constituting the so called moonshot thinking that is also succinctly described.
Subjects: 
moonshot
corporate culture
proclaimed corporate culture
strategic management
exponential organizations
JEL: 
M14
L1
L2
Creative Commons License: 
cc-by-nc Logo
Document Type: 
Book Part
Document Version: 
Published Version
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