Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276180 
Year of Publication: 
2022
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 39 [Issue:] 2 [Year:] 2022 [Pages:] 20-27
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
This paper analyzes the impact of cookie banner tonality and its fit with the consumer's mindset on the intention to give consent. By providing a link between consumer mindsets and cookie banner tonality, this study offers practical guidance regarding the phrasing of cookie banner messages.
Document Type: 
Article

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