Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276096 
Year of Publication: 
2020
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 37 [Issue:] 4 [Year:] 2020 [Pages:] 24-30
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
A growing number of corporations and CEOs take stands on socio-political issues such as gun ownership or immigration. Based on an empirical study including 488 respondents assessing 60 real cases of corporate political activism of the last years, this paper explains how practitioners can maximize positive stakeholder reactions in doing so.
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.