Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/275935 
Year of Publication: 
2017
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 34 [Issue:] 5 [Year:] 2017 [Pages:] 18-25
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Subscription models have become a popular new way for consumers to do their shopping. This paper presents a taxonomy of the three main archetypes of subscription models and develops a classification scheme with type-specific features relevant to their successful management. An implementation framework offers managers a guideline to introduce subscription models of their own.
Document Type: 
Article

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