Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/275917 
Year of Publication: 
2017
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 34 [Issue:] 3 [Year:] 2017 [Pages:] 76-84
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
In the lights of an increasing digitalization of companies, the sales process might experience changes in the usage and the influence of digital tools. In order to examine the status quo of German companies in this regard, a study was conducted between 235 participants. The results of this study will be outlined in the article at hand.
Document Type: 
Article

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