Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/275909 
Year of Publication: 
2017
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 34 [Issue:] 3 [Year:] 2017 [Pages:] 10-18
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
In the digital era, crowdfunding platforms serve as a litmus test for the desirability and viability of thousands of innovative ideas. Based on consumers' actual purchasing behavior, crowdfunding data promises to reveal future hot topics and technologies. This study shows how companies can identify innovation opportunities from crowdfunding data by applying machine learning techniques.
Document Type: 
Article

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