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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Institut für Marketing und Customer Insight, Universität St.Gallen
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2022
When Brands Take a Stand - Navigating Emotional Reactions to Brand Activism
In: volume: 39, 2022, issue: 2, p. 44-51
Wannow, Stefanie
;
Haupt, Martin
2022
Preiserhöhungen bei Industriegütern erfolgreich umsetzen
In: volume: 39, 2022, issue: 1, p. 16-23
Kremmel, Dietmar
;
von Walter, Benjamin
;
Sieber, Simon
2022
Der Store of the Future von Valora
In: volume: 39, 2022, issue: 5, p. 6-9
Berli, Michael
;
Kralle, Nora
2022
Marketing für die Kirche: Interview mit Pater Martin Werlen
In: volume: 39, 2022, issue: 3, p. 46-51
Werlen, Martin
;
Reinecke, Sven
2022
Datenschutz im Dialog
In: volume: 39, 2022, issue: 2, p. 6-10
Groth, Maximilian
;
Gotsch, Mauro Luis
2022
«Golden Crowd» – Engaging the Users That Deliver on Your Crowdsourcing Goals
In: volume: 39, 2022, issue: 6, p. 12-20
Bilgram, Volker
;
Hahn, Alexander
;
Füller, Johann
2022
The Effect of Price Changes in Luxury Goods
In: volume: 39, 2022, issue: 1, p. 24-31
Theiss, Vanessa
;
Noll, Laura
2022
Human-Machine Creativity – How AI Can Influence Human Creativity in Open Innovation
In: volume: 39, 2022, issue: 6, p. 40-47
Clegg, Melanie
;
Hofstetter, Reto
;
Blohm, Ivo
;
Bravin, Marc
2022
AI-Assisted Searching Through Crowdsourced Solution Space
In: volume: 39, 2022, issue: 6, p. 30-38
Wahl, Julian
;
Füller, Johann
;
Hutter, Katja
2022
Rethinking Value Creation in Brick-and-Mortar Retailing
In: volume: 39, 2022, issue: 6, p. 56-65
Finken, David
;
Scheurer, Thomas
Author
3
Gotsch, Mauro Luis
3
Schögel, Marcus
2
Fuchs, Matthias
2
Füller, Johann
2
Gollnhofer, Johanna Franziska
2
Reinecke, Sven
2
Renner, Susanna
2
Schmäh, Marco
2
Spreer, Philipp
2
Weidemann, Christina
.
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54
2022
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Issue 1, Volume 39, 2022
9
Issue 2, Volume 39, 2022
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Issue 3, Volume 39, 2022
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Issue 4, Volume 39, 2022
9
Issue 5, Volume 39, 2022
9
Issue 6, Volume 39, 2022