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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Year of Publication
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2022
Plaid, Airscarf, or PDK? - Naming Product Features in Online Configurators
In: volume: 39, 2022, issue: 1, p. 58-67
Hasenmaile-Aspin, Johanna
2022
Implizite Preismessungen – Verbessertes Forecasting im Controlling
In: volume: 39, 2022, issue: 1, p. 32-38
Müller, Kai-Markus
;
Binckebanck, Lars
;
Faulhaber, Volker
;
Scheibel, Marc
2022
Teamvergütung als Modell der Zukunft - Ist die traditionelle Leistungs vergütung insbesondere im Vertrieb noch zeitgerecht?
In: volume: 39, 2022, issue: 1, p. 50-57
Schmäh, Marco
;
Gutsche, Jörg
;
Schuckert, Mario
;
Mayer, Claire
;
Musch, Jana
;
Spindler, Vera
;
Weidemann, Christina
2022
Was sind Kunden zu zahlen bereit? - Ein Vergleich der Open-Ended-, Gabor-Granger- und Van-Westendorp-Methode
In: volume: 39, 2022, issue: 1, p. 10-15
Müller, Steffen
;
Heim, Nina
;
Matthys, Stefan
2022
Pricing bei Audi: DInstrumentenkasten, Profit-Pools und Pricing-Philosophie
In: volume: 39, 2022, issue: 1, p. 6-9
Römer, Axel
;
Renner, Susanna
2022
Preiserhöhungen bei Industriegütern erfolgreich umsetzen
In: volume: 39, 2022, issue: 1, p. 16-23
Kremmel, Dietmar
;
von Walter, Benjamin
;
Sieber, Simon
2022
The Effect of Price Changes in Luxury Goods
In: volume: 39, 2022, issue: 1, p. 24-31
Theiss, Vanessa
;
Noll, Laura
2022
Marketing Review St.Gallen, Ausgabe 1/2022: Pricing - Capturing Value
In: volume: 39, 2022, issue: 1,
Universität St. Gallen - Institut für Marketing und Customer Insight
2022
Alles agil oder was? - Potenziale agiler Organisationsstrukturen im B-to-B-Preismanagement
In: volume: 39, 2022, issue: 1, p. 40-47
Stenger, Daniel
;
Friesen, Mark
Author
1
Binckebanck, Lars
1
Faulhaber, Volker
1
Friesen, Mark
1
Gutsche, Jörg
1
Hasenmaile-Aspin, Johanna
1
Heim, Nina
1
Kremmel, Dietmar
1
Matthys, Stefan
1
Mayer, Claire
1
Musch, Jana
.
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2022