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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Results 1-10 of 11.
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Year of Publication
Title
Author(s)
2016
Destination Manegement Organisation nach Vorbild der Skiegebiete in den USA
In: volume: 33, 2016, issue: 3, p. 6-9
Gurter, Reto
;
de Bellis, Emanuel
2016
Zufriedenheit im Premium-Automobilsegment irrelevant?
In: volume: 33, 2016, issue: 3, p. 30-39
Burmann, Christoph
;
Schade, Michael
;
Halaszovich, Tilo F.
;
Skala-Gast, Doris
;
Roßmann, Patrick
2016
Customer Journey – Qualif ikation für Kundenprozesse
In: volume: 33, 2016, issue: 3, p. 60-67
Belz, Christian
2016
Wie (internes) Inbound Marketing dem Vertrieb hilft, komplexe Produkte besser im Markt einzuführen
In: volume: 33, 2016, issue: 3, p. 76-84
Schlipf, Matthias
;
Macketanz, Katharina
2016
Marketing Review St.Gallen, Ausgabe 3/2016: Marketing Inspiration & Transfer von Customer Insights
In: volume: 33, 2016, issue: 3,
Universität St. Gallen - Institut für Marketing
2016
Big Data im Gesundheitsbereich: Integrierte Therapie auf Basis von Verhaltensveränderung
In: volume: 33, 2016, issue: 3, p. 48-54
Franz, Christoph
;
Walter, Maik
2016
Customer Value bei Finanzdienstleistungen: Werttreiber entlang der Customer Journey
In: volume: 33, 2016, issue: 3, p. 22-29
Maas, Peter
;
Hostettler, Damian
;
Milanova, Veselina
2016
Zur Akzeptanz von Kundenbefragungen: Herausforderungen und Lösungen bei Mercedes-Benz-Trucks
In: volume: 33, 2016, issue: 3, p. 68-74
Brunner, Jürg
;
Eberle, Anna
;
Schagen, Alexander
2016
Customer Insights als Inspirationsquelle für den stationären Handel - Möglichkeiten und Grenzen am Beispiel der real,-SB-Warenhaus GmbH
In: volume: 33, 2016, issue: 3, p. 40-47
Schwertfeger, Marko
;
Länge, Stephan
2016
Stay Tuned! Assessing the Effectiveness of Social Media Video Ads
In: volume: 33, 2016, issue: 3, p. 10-21
Schmidt, Steffen
;
Thölke, Andreas
;
Langner, Sascha
;
Reiter, Philipp
;
Hennigs, Nadine
;
Schießl, Michael
Author
2
de Bellis, Emanuel
1
Belz, Christian
1
Brunner, Jürg
1
Burmann, Christoph
1
Eberle, Anna
1
Franz, Christoph
1
Gurter, Reto
1
Halaszovich, Tilo F.
1
Hennigs, Nadine
1
Hostettler, Damian
.
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2016