Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/273750 
Erscheinungsjahr: 
2021
Schriftenreihe/Nr.: 
Geostoria del territorio
Verlag: 
FrancoAngeli, Milano, Italy
Zusammenfassung (übersetzt): 
The book investigates some aspects of the Italian economic development looking at some usually forgotten cases of international success: the small-medium enterprises specialized in 'light' productions, such as food, beverages, and apparel. These firms have shown a peculiar ability to adapt, in order to cope with the instabilities of the international markets, modifying both their organization and their business strategies, elaborating an unusual entrepreneurial style, more attentive to the resources, constraints and vulnerabilities of the context.
Schlagwörter: 
Business history
Enterpreneurship
Italian brands
Made in Italy
History of Food and Beverages
Italy
20th Century
ISBN: 
978-88-351-3290-5
Creative-Commons-Lizenz: 
cc-by-nc-nd Logo
Dokumentart: 
Book
Dokumentversion: 
Published Version
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