Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/271330 
Authors: 
Year of Publication: 
2023
Citation: 
[Journal:] Internet Policy Review [ISSN:] 2197-6775 [Volume:] 12 [Issue:] 1 [Year:] 2023 [Pages:] 1-28
Publisher: 
Alexander von Humboldt Institute for Internet and Society, Berlin
Abstract: 
This article explores the alternative system of contractual regulation that permits monetised user-generated content (UGC) in the video game industry. By situating the user in an industry where it is possible to earn millions from "playing games", this article challenges the assumption in copyright doctrine that the user is a non-professional amateur, whose motivation for creating UGC is altruistic. The fundamental question in this article is about copyright incentives: who should reap the rewards for the creation of UGC? To answer this, the article examines the UGC policies of 30 popular game titles, revealing the distinct, but nuanced, concept of monetisation. The article illustrates how monetisation is constructed as a limited, merit-based allowance that both encourages and constrains the possibility of a user-led industry.
Subjects: 
Copyright
User-generated content
Video games
Streaming
Monetisation
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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