Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/262314 
Year of Publication: 
2022
Series/Report no.: 
MAGKS Joint Discussion Paper Series in Economics No. 13-2022
Publisher: 
Philipps-University Marburg, School of Business and Economics, Marburg
Abstract: 
We evaluate a stated choice experiment on dynamic electricity tariffs based on two representative household surveys from Germany and Japan. Our results indicate significant differences between German and Japanese respondents' preferences towards dynamic tariffs, with the latter generally being more open to dynamic pricing. Furthermore, our unique experimental design allows to disentangle preferences for inter- and intraday price changes, which are two essential tariff characteristics. In this respect, our results suggest that households need significant compensation in order to accept frequently changing price patters. In contrast, they are mostly indifferent with respect to the number of price changes per day. Besides the implementation of an environmental treatment message, we additionally investigate tariff characteristics, which aim at overcoming household acceptance barriers. To this end, a restrictive use of households' consumption data, price caps, as well as highlighting the environmental benefits associated to dynamic tariffs present themselves as suitable tools to reduce households' aversions against dynamic electricity tariffs.
Subjects: 
Dynamic electricity tariffs
Stated choice experiment
Household acceptancebarriers
Tariff design
JEL: 
C35
D12
Q41
Document Type: 
Working Paper

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