Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/261658 
Year of Publication: 
2021
Citation: 
[Journal:] International Journal of Business Science & Applied Management (IJBSAM) [ISSN:] 1753-0296 [Volume:] 16 [Issue:] 3 [Publisher:] International Journal of Business Science & Applied Management [Place:] s.l. [Year:] 2021 [Pages:] 39-62
Publisher: 
International Journal of Business Science & Applied Management, s.l.
Abstract: 
Supported by the dynamic capabilities theory of the firm, this study considered innovation competitive advantage, product quality, and technology adoption as the core dynamic capabilities of manufacturing SMEs. The purpose of this study was to investigate the impact of two components of innovation competitive advantage, that is, customer preference and strategic business model, on product quality for sustainable growth among SMEs. It also examined the mediating effect of technology adoption on the relationship between innovation competitive advantage and product quality. Survey data was collected from 245 manufacturing SMEs in Nigeria and analysed using partial least squares structural equation modelling. The results revealed that customer preference does not directly affect product quality; however, technology adoption mediates the relationship between customer preference and product quality. The strategic business model was found to have a significant positive effect on product quality, Int. Journal of Business Science and Applied Management / Business-and-Management.org 40 and this relationship was mediated by technology adoption as well. This research recommends that manufacturing SME managers recognise that improving product quality through innovation competitive advantage strategies and technology adoption is advantageous for the sustainable growth of SMEs.
Subjects: 
Innovation competitive advantage
Product quality
Customer preference
Strategic business model
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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