Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/260658 
Authors: 
Year of Publication: 
2019
Citation: 
[Journal:] International Journal of Technology for Business (IJTB) [ISSN:] 2644-5085 [Volume:] 1 [Issue:] 2 [Publisher:] Springwish Publisher [Place:] Bratislava [Year:] 2019 [Pages:] 1-8
Publisher: 
Springwish Publisher, Bratislava
Abstract: 
Until recently, emotions were not one of the most precious elements of marketing. There are theoretical and empirical models that show that emotions affect perception, decision, motivation, and consumer behaviour of the Elaboration Likelihood Model (ELM). ELM can be defined as a model of processing probability; this theory assumes that it will continue to do with its reflections on consumers in varies direction. The Elaboration Likelihood Model explains how persuasion message works in changing the attitude of the reader or consumers. It is very crucial for corporations and advertisement agencies, to design their marketing strategies and understanding the attitudes of peoples. Out of all attitudes, the paper will analyse how emotions can impact on marketing.
Subjects: 
Emotions
Marketing
ELM Model
Consumer Behavior
Sensory Marketing
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

Files in This Item:
File
Size
252.45 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.