Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/259636 
Authors: 
Year of Publication: 
2021
Citation: 
[Journal:] Journal of Innovation and Entrepreneurship [ISSN:] 2192-5372 [Volume:] 10 [Issue:] 1 [Article No.:] 33 [Publisher:] Springer [Place:] Heidelberg [Year:] 2021 [Pages:] 1-26
Publisher: 
Springer, Heidelberg
Abstract: 
Achieving and managing economic sustainability is one of the crucial tasks for our globalized world. One of the most ambitious economic projects known to humankind claims to stand for long-term global economic sustainability including ecological, social, and cultural aspects: the Belt and Road Initiative (BRI), in which China invites the world to join its vision of a "peaceful cooperation for the wealth and cultural exchange of all nations" (Xi Jinping 2013 in his famous speech Promote People-to-People Friendship an Create a Better Future). This invitation led to a wide range of responses, from fundamental rejection to supportive participation. Matching the participants in this megaproject-their contributions, particular prerequisites, and development interests-requires a holistic participative planning approach with solutions tailored specifically to the participating partners. This article shows how Pragmatic Identity Matching (PrIM), a scalable integration framework, can be used to meet this requirement. PrIM provides an identity-oriented infrastructure for aligned planning, implementation and communications, acknowledging, and embracing participants from different cultural backgrounds such as Asian, Arabian, African, Russian, and European cultures. As a structural-scientific approach that synthesizes elemental semiotic thinking and research in psychology and the neurosciences, PrIM provides a meta-planning structure beyond any value-driven positions and perspectives, one that imparts equivalence to information. PrIM can help the BRI avoid a spiral of non-coordinated activities, thereby preventing loss of investment. The formation of a transdisciplinary BRI Management Academy that uses PrIM would help create the necessary infrastructure for a successful and transparent implementation of the BRI.
Subjects: 
Belt and Road Initiative
Communication model
Economic sustainability
Global governance
Intercultural communication
Knowledge transfer
Multi-stakeholder integration
Peirce
Targeted open innovation
Persistent Identifier of the first edition: 
Creative Commons License: 
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Document Type: 
Article

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