Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/241466 
Erscheinungsjahr: 
2020
Quellenangabe: 
[Journal:] Journal of Open Innovation: Technology, Market, and Complexity [ISSN:] 2199-8531 [Volume:] 6 [Issue:] 3 [Publisher:] MDPI [Place:] Basel [Year:] 2020 [Pages:] 1-22
Verlag: 
MDPI, Basel
Zusammenfassung: 
Together, social media and crowdsourcing can help entrepreneurs to attract external finance and early-stage customers. This paper investigates the characteristics and discourse of an issue-centered public on Twitter organized around the hashtag #crowdfunding through the lens of social network theory. Using a dataset of 2,732,144 tweets published during a calendar year, we use exploratory data analysis to generate insights and hypotheses on who the users in the #crowdfunding network are, what they share, and how they are connected to each other. In order to do so, we adopt a range of descriptive, content, network analytics techniques. The results suggest that platforms, crowdfunders, and other actors who derive income from the crowdfunding economy play a key role in creating the network. Furthermore, latent ties (strangers) play a direct role in disseminating information, investing, and sending signals to platforms that further raises campaign prominence. We also introduce a new type of social tie, the "computer as a social actor", previously unaddressed in entrepreneurial network literature, which play a role in sending signals to both platforms and networks. Our results suggest that homophily is a key driver for creating network sub-communities built around specific platforms, project types, domains, or geography.
Schlagwörter: 
crowdfunding
entrepreneurship
social network analysis
twitter
social media
strangers
computer as a social actor
CASA
Persistent Identifier der Erstveröffentlichung: 
Creative-Commons-Lizenz: 
cc-by Logo
Dokumentart: 
Article

Datei(en):
Datei
Größe
703.78 kB





Publikationen in EconStor sind urheberrechtlich geschützt.