Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/23523 
Authors: 
Year of Publication: 
2003
Series/Report no.: 
Diskussionspapier No. 5
Publisher: 
Universität der Bundeswehr Hamburg, Fächergruppe Volkswirtschaftslehre, Hamburg
Abstract: 
The aim of this paper is to analyse the pricing behaviour of print media firms when consumption on reader markets is addictive or habituated. However,not only the reader but also the advertising market has to be considered by a publisher optimising profits.Because print media markets are highly concentrated a monopoly-monopoly model is built,where both markets are of monopolistic structure.Moreover,a monopoly-duopoly model is considered,where only the reader market is monopolistic but the advertising market is of duopolistic structure.To compare the results from the models regarding habit effects,simple static models are presented as a benchmark.
Persistent Identifier of the first edition: 
Document Type: 
Working Paper

Files in This Item:
File
Size
806.61 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.