Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/209252 
Year of Publication: 
2015
Citation: 
[Editor:] Kersten, Wolfgang [Editor:] Blecker, Thorsten [Editor:] Ringle, Christian M. [Editor:] 978-3-7375-4059-9 [Title:] Innovations and Strategies for Logistics and Supply Chains: Technologies, Business Models and Risk Management. Proceedings of the Hamburg International Conference of Logistics (HICL), Vol. 20 [Publisher:] epubli GmbH [Place:] Berlin [Year:] 2015 [Pages:] 91-116
Publisher: 
epubli GmbH, Berlin
Abstract: 
Attended home delivery and customer retention remain the biggest challenges for an e-grocer. Same day delivery resulted in death knell for Webvan one of the pioneers of e-groceries. On time, reliable delivery of groceries is a competitive differentiator and enhances customer loyalty, understating the importance of the last mile problem. The following work aims to find out the key factors characterizing the fulfilment strategy for a German online grocer in solving the last mile delivery problem. Literature analysis and study of business models form the basis of the conceptual framework. Furthermore, expert interviews from retailers using two different business models i.e. multi-channel grocer and pure e-grocer are conducted for practical insights and validation of the work.
Subjects: 
E-fulfillment
Last Mile Problem
Omni Channel Groceries
KPI
Creative Commons License: 
cc-by-sa Logo
Document Type: 
Conference Paper

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