Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/205794 
Year of Publication: 
2019
Citation: 
[Journal:] European Research on Management and Business Economics (ERMBE) [ISSN:] 2444-8834 [Volume:] 25 [Issue:] 2 [Publisher:] Elsevier [Place:] Amsterdam [Year:] 2019 [Pages:] 93-98
Publisher: 
Elsevier, Amsterdam
Abstract: 
Humans communicate their activities and performance in several ways (word of mouth, signs, written language, webpage, social networks, etc.). Currently, businesses use different mechanisms to communicate their Corporate Social Responsibility (CSR) activities to foster their reputation, consumer loyalty and social recognition. Meanwhile, sceptic firms use CSR communication as a mere whitewashing strategy. Using a triangulation methodology for Spanish quoted firms (IBEX-35), this paper aims to identify the main CSR communication channels. Our study concludes that CSR communication will undergo constant change due to the evolution of communication mechanisms.
Subjects: 
Communication
Corporate Social Responsibility (CSR)
Spanish quoted firms
Triangulation methodology
JEL: 
D83
M14
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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